Retail Marketing

What is Retail Marketing?

Let’s begin with the basics of retail marketing…What is it and why should you be actively employing a retail marketing campaign? In order to get customers, you have to have a marketing plan in place. Otherwise of course, people are not going to know that you exist, and needless to say, sales will be sluggish. Sales, after all, are what keep you in business.

So, your retail marketing strategy has to be such that people take notice. Not only that, but you want to get them to buy. For retailers then, marketing is going to involve a combination of attracting attention, nurturing relations, and then compelling people to pull the trigger and purchase what you are selling.

So what are the Key Components of a Retail Marketing Strategy

It is important to keep in mind that there are certain elements that are crucial to all marketing campaigns, particularly when it comes to retail.

1. Pricing Your Products Right

This is a major part of a successful marketing strategy. Price too low and your bottom line will ultimately suffer. Have your pricing set too high, and you’re simply driving customers to the competition. Spending some time to review pricing trends and studying the competition to this end can definitely help.

2. Retail Promotions and Ads

Especially when things financially speaking are somewhat difficult around the world, offering retail promotions and deals is a great way to drum up business. Posting ads in just the right places can certainly help get more people to notice you.

3. Use of Your Store 

This refers to both an online store as well as a brick-and-mortar location. You want to ensure that you are placing products in such a way that people see them and consequently want them. In-store placement can help create a sense of urgency. You can even use product placement strategies to cultivate that “have to have it” mentality.

Once you have grasped the basics, it is about coming up with strategies that will gain you new customers as well as help you encourage existing customers to buy more.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Loosely taken from an article by Anne Carson, to read the full report goto: