99 Ways to kick start your organisation

At last a breath of wind
At last a breath of wind

So we are beginning to emerge from the recession, perhaps even a double (or more?) dip recession. It’s like being becalmed on a boat at sea. No wind, no current, no movement of any sort. What do you do? Well what you don’t do is look back, questioning over and over again how it could be that you are in this situation.  Evaluation of past successes and failures is one thing but a morbid revisiting of the past is quite another. It’s negative, it’s draining and worst of all it’s pointless.  So what do you do to kick start your organisation and get some forward momentum?

Jeremy Francis from Buy and Train has come up with his 99 tips. We hope some are new to you and above all we hope that some work for you!

99 ways to kick start your organisation in a recession

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Optimising Social Media

Online, the term ‘optimisation’ is most commonly used in the context of search engines and results are measured by your online ranking. When it comes to social media, however, optimisation needs to be viewed in a broader perspective.

Social media is first and foremost about relationships. Optimisation therefore in this context is the process of refining relationships to get better business results overall.

So to achieve the desired goals you need to understand how this process works, and what steps can you take to optimise the various social media channels that are most suited to your company.

In today’s context of social media, organisations can benefit from applying the concept of Gemba (see The Aberdeen Group’s Chief Procurement Officer (CPO) Summit ).   Social channels are places where you can interact directly with your customers and thus it is the place where you must create the greatest value applying the Japanese concept of “Gemba”—the place where value is created and where an organisation interacts directly with the customer.

Business is not all plain sailing
Business is not all plain sailing

There are new social media channels emerging every day.

Here are the current top 5 with a few tips from http://www.business2community.com/b2b-marketing/

  1. LinkedIn: Is the one social channel that has stood the test of time. Create value for your LinkedIn connections by (a) Creating a meaningful and relevant About page—don’t copy and paste from your website! (b) Share links that you know your target audience will find interesting—don’t share useless information. (c) Create a group where you can host topical discussions and ask and answer questions.
  2. Facebook: Optimising your company’s Facebook page so that it can be found in relevant categories and encouraging “check-in” will help you find users you actually want to connect with and who see value in connecting with you.
  3. Twitter: Is still not convincing medium Business 2 Business relationships, however,  the fact is that this channel is growing very rapidly. These useful tips from Search Engine Watch about how to optimize your Twitter profile.
  4. Google+: As your content gets found by searchers, your profile gets more visibility. In addition, individuals and organizations that interact with you and recognise you as a thought leader and credible author will give you those valuable clicks that you need.
  5. SlideShare: Most of us create slide as a part of our working day, mostly these are purely for internal consumption but when we create something that can add incredible value for our customers, we need to share it. SlideShare is a great medium for doing that.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Mentor Training

I recently attended a half day enterprise mentor training course organised by The Centre for Micro Business, and provided by Get Mentoring.

What a fantastic afternoon!  It was spent with like minded people who wanted to use their

Elsa Caleb instructing on a Get Mentoring course
Get Mentoring in Action

wide and lengthy experiences in running a businesses to give something back to new businesses as they start out.

The course taught us about the rewards in mentoring, both for the mentee and the mentor.

Backed by the SFEDI group quality assurance, the training is run by entrepreneurs for entrepreneurs.

 

We learned that mentoring is not about:

Handing in Completed Evaluation Forms
Finishing the day with essential registration paperwork
  • Acting like a parent
  • Acting as a counsellor
  • An excuse for the mentee to moan
  • Being the mentee’s friend
  • Dispensing discipline
  • Being a God

But that good enterprise mentoring was:

  • A one-to-one relationship over a period of time, providing support, guidance and practical help
  • A process of sharing personal skills, experience and knowledge
  • A means of enabling less experienced mentee’s to gain the necessary skills, knowledge and confidence to perform at the highest level
  • An opportunity to gain impartial, non-judgemental guidance and support
  • A two way process though which BOTH parties derive satifaction from progress and success
So if you have the key skill’s of listening, questioning and action planning, have the experience of running successful businesses look out for the next courses in your area – time well spent.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Generation 1992? What about the rest of us ..

European Commission reaches out to young people with a creativity competition on the single market

I read with interest that the European Commission is targeting people born in the year 1992, who will be 20 this year.  It is 20 years ago that the single market of free movement of people, goods, services and capital between the 27 counties began. They are holding a competition for an original essay, video, photograph, cartoon or smart phone application in one of four categories: education and citizenship; jobs and entrepreneurship; culture and leisure and consumers and environment.

Sunset in the Turkish Islands

Michel Barnier, Commissioner for internal market and services, said: “In 1992, we had great hopes for the single market. Looking back, it has indeed helped citizens work anywhere they want, made trade easier and brought more jobs. However, 20 years on there is a feeling that progress towards a true single market has stalled. We need to relaunch the single market in order to give young adults born in 1992 renewed hope and greater opportunities. And we need this future generation to contribute to the development of our internal market policies for the next 20 years.”

Entries for the competition are to be submitted online and the most outstanding ones will be posted on social networking sites such as Facebook and Twitter. Prizes – including tablets, smartphones, cameras, MP3 players and travel passes – will be awarded on an ongoing basis from April to September. In addition, 4-week internships in the European Institutions as well as in international companies will be offered to winners for each category of the competition. Twenty winners will be invited to take part in the Single Market Week in October, where they will present their winning entries at the award ceremony on 15 October.

For more information goto www.generation1992.eu

What about us oldies?  We have seen massive changes during the last twenty years, and we are trying to keep up.  If you’re running a business and need help get in touch …

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

It’s all about Marketing

York city walls in spring


Made a visit up to the north of England in Yorkshire.  It’s very interesting to note the challenging marketing policy that Yorkshire has adopted.  They have a considerable budget, which appears to be wisely spent – looking at the number of visitors!  The need for a consistent theme is clearly demonstrated at their  Yorkshire web site.  A theme which also runs though their Facebook and Twitter sites – a job well done!

Small businesses should take a look at really well designed and executed marketing campaigns and then learn from them; we don’t all need to reinvent the wheel!

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Dover’s new Innovation Centre

I was lucky enough to be invited to the opening of Dover’s new innovation centre last week.  An old office accommodation building has been transformed into an excellent facility for new business to start and grow.  With high speed broadband (40mbs) and 24/7 access, low start up costs, free meeting spaces and car parking – I’m sure this will be a success.

For further information about the Dover Innovation Centre contact: Sezen.Zeki@regenoffices.co.uk

New businesses always need help to get started and providing access to high quality premises is a good start, but help is also necessary with the administrative procedures that running your own business will bring.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Venice

Looking along the Venice waterfront

Just come back from a really good break in Venice.  Needed some time to recharge the batteries!!

Very interesting to compare the marketing of such a venue, against UK tourist attractions – London, Kent, Yorkshire etc..  Venice has a definite sense of where it is coming from, and consequently all the marketing draws you further in to enjoy the atmosphere. If you get the chance to go it’s well worth it.  The BA flight was a tribute to how transport should be.

Looking out from St Marks Square

Once in Venice look up Brek ristorante, with its free wifi, and sensibly priced food. Eating out in Venice can be very pricey. What a good example for a restaurant web site .. and I used to own a restaurant!   Find it Here

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Creative, Media and Communications

Attended an excellent conference hosted by KEB and KCC at The Maidstone Studios yesterday.  Over 200 delegates were present and discussed topics including, how or whether to compete with London, and possible networks to help small business in this sector in Kent work more collaboratively.

Details of the presentations, and a chance to complete the questionnaire from the day are available on the KEB website where a full event report will shortly be published.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Welcome to Owl Communications and Training

Having spent many years teaching in secondary, tertiary, adult and higher education – and finding time to run my own businesses, I have decided to go it alone and try and pass on some of the knowledge I have gained to help businesses create more custom and grow.

Many of us have thought, “I need a website,” created one – and then think, “Job done,” and sit back and wait.  WRONG!  To make any web presence work takes time and effort.   To get customers to pick you out from the crowd and then beat a path to your products or services takes effort and know how.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!