The art of converting website visitors is more subtle than you might think, and it is important as a business owner to appreciate this subtlety. It is easy to think that people understand what you do, and why they should make contact.
Your website is viewed by customers who will be at differing points in their buying cycle, from the merely curious, to solid customers. Your website must cater for people at every stage and not just be ready for the ‘buy now’ customer.
Your website must engage with the customer, drawing them in to the ready to buy stage.
Ways to achieve this might include:
- Create a compelling offer
- Create an online tool
- Write an ebook
- Run a webinar
- Give away a free trial
Have a look at some of the video content I have posted to get more of an idea.
Drop me a line and we can discuss how we can help get your web presence working for your business.