Marketing using U-Tube

Came across this on a LinkedIn feed … Is this the best start up Video Ever?

Well worth taking the time to analyse this, and if you start to look behind the comedic approach there is some serious marketing going on.  Makes you wonder how this could be applied to your business?  Is it appropriate?

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Getting more from your Tweets

The average Twitter user only spends a very short time on the Twitter site each month, and therefore each tweet you make only has a half life of a mere 2.8 hours.  So, with the estimated  1 billion tweets per week – how can you make your postings stand out from the rest?  As a Twitter user, you must remember to stick to the 140 character limit – a short sentence!

Get more from your tweets

Here are 5 tips to get the most out of your tweets:

  1. Get straight to the point.
  2. Tweet information that stands out amongst the hundreds of other tweets.
  3. Engage with your audience – ask and answer questions.
  4. Through your tweets, show your audience who your company is.
  5. Choose your words and hashtags (ie #MyCompanyPost) strategically.

Hashtags are one of the best ways to increase your reach and increase engagement on Twitter. While a single tweet on its own will only reach your direct network, and then the  people to which they retweet, hashtags on the other hand allow you to reach a much larger audience and one that may be searching for you. Remember you can use multiple hashtags in each tweet to convey your message to an even wider audience.

Golden Rule:

If you tweet information that is relevant, interesting, and helpful, it will increase your chances of attracting relevant, interesting, and helpful comments and therefore get you noticed.

Happy Tweeting!

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Optimising Social Media

Online, the term ‘optimisation’ is most commonly used in the context of search engines and results are measured by your online ranking. When it comes to social media, however, optimisation needs to be viewed in a broader perspective.

Social media is first and foremost about relationships. Optimisation therefore in this context is the process of refining relationships to get better business results overall.

So to achieve the desired goals you need to understand how this process works, and what steps can you take to optimise the various social media channels that are most suited to your company.

In today’s context of social media, organisations can benefit from applying the concept of Gemba (see The Aberdeen Group’s Chief Procurement Officer (CPO) Summit ).   Social channels are places where you can interact directly with your customers and thus it is the place where you must create the greatest value applying the Japanese concept of “Gemba”—the place where value is created and where an organisation interacts directly with the customer.

Business is not all plain sailing
Business is not all plain sailing

There are new social media channels emerging every day.

Here are the current top 5 with a few tips from http://www.business2community.com/b2b-marketing/

  1. LinkedIn: Is the one social channel that has stood the test of time. Create value for your LinkedIn connections by (a) Creating a meaningful and relevant About page—don’t copy and paste from your website! (b) Share links that you know your target audience will find interesting—don’t share useless information. (c) Create a group where you can host topical discussions and ask and answer questions.
  2. Facebook: Optimising your company’s Facebook page so that it can be found in relevant categories and encouraging “check-in” will help you find users you actually want to connect with and who see value in connecting with you.
  3. Twitter: Is still not convincing medium Business 2 Business relationships, however,  the fact is that this channel is growing very rapidly. These useful tips from Search Engine Watch about how to optimize your Twitter profile.
  4. Google+: As your content gets found by searchers, your profile gets more visibility. In addition, individuals and organizations that interact with you and recognise you as a thought leader and credible author will give you those valuable clicks that you need.
  5. SlideShare: Most of us create slide as a part of our working day, mostly these are purely for internal consumption but when we create something that can add incredible value for our customers, we need to share it. SlideShare is a great medium for doing that.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Generation 1992? What about the rest of us ..

European Commission reaches out to young people with a creativity competition on the single market

I read with interest that the European Commission is targeting people born in the year 1992, who will be 20 this year.  It is 20 years ago that the single market of free movement of people, goods, services and capital between the 27 counties began. They are holding a competition for an original essay, video, photograph, cartoon or smart phone application in one of four categories: education and citizenship; jobs and entrepreneurship; culture and leisure and consumers and environment.

Sunset in the Turkish Islands

Michel Barnier, Commissioner for internal market and services, said: “In 1992, we had great hopes for the single market. Looking back, it has indeed helped citizens work anywhere they want, made trade easier and brought more jobs. However, 20 years on there is a feeling that progress towards a true single market has stalled. We need to relaunch the single market in order to give young adults born in 1992 renewed hope and greater opportunities. And we need this future generation to contribute to the development of our internal market policies for the next 20 years.”

Entries for the competition are to be submitted online and the most outstanding ones will be posted on social networking sites such as Facebook and Twitter. Prizes – including tablets, smartphones, cameras, MP3 players and travel passes – will be awarded on an ongoing basis from April to September. In addition, 4-week internships in the European Institutions as well as in international companies will be offered to winners for each category of the competition. Twenty winners will be invited to take part in the Single Market Week in October, where they will present their winning entries at the award ceremony on 15 October.

For more information goto www.generation1992.eu

What about us oldies?  We have seen massive changes during the last twenty years, and we are trying to keep up.  If you’re running a business and need help get in touch …

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

It’s all about Marketing

York city walls in spring


Made a visit up to the north of England in Yorkshire.  It’s very interesting to note the challenging marketing policy that Yorkshire has adopted.  They have a considerable budget, which appears to be wisely spent – looking at the number of visitors!  The need for a consistent theme is clearly demonstrated at their  Yorkshire web site.  A theme which also runs though their Facebook and Twitter sites – a job well done!

Small businesses should take a look at really well designed and executed marketing campaigns and then learn from them; we don’t all need to reinvent the wheel!

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Creative, Media and Communications

Attended an excellent conference hosted by KEB and KCC at The Maidstone Studios yesterday.  Over 200 delegates were present and discussed topics including, how or whether to compete with London, and possible networks to help small business in this sector in Kent work more collaboratively.

Details of the presentations, and a chance to complete the questionnaire from the day are available on the KEB website where a full event report will shortly be published.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!