Marketing – It’s all about Language.

Waste bin in the Blue Mountains

On a recent visit to down under (Sydney) I came across some very clever marketing slogans that we in UK might find difficult to relate to ..

The first clearly encouraging the use of waste bins in the Blue Mountains, and the second singing the praises of a chain of fast food outlets on Manly Beach, and the burgers were very tasty too ..

Burger Shop on Manly Seafront

Sometimes being a little ‘off the wall’ can give your product the edge it needs in the competitive marketplace to stand above the rest, however, it is important to have a clear understanding of the market you trade in and especially your particular client base. Whilst these examples work well with the Australian psyche, unless you have researched your customers, and identified their demographic, the wrong message could be transmitted … This is especially important as you dip your toe into the melting pot of social media!

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

How to be Creative

Jonah Lehrer author photo
Jonah Lehrer

You can think of many creative characters from history; Dylan Thomas, Ludwig van Beethoven, William Shakespeare, Steve Jobs,  but if you read this article it turns out that anyone can be creative, with a little help…

‘Next time you’re assembling a creative team, be sure to seek out the fresh voice,’ writes Jonah Lehrer in his new book Imagine.

So often we settle for the ordinary when we could seek out the extraordinary.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Making more of your IP

Baroness Wilcox at Surrey Satellite Technology Ltd

Are old Intellectual property Minister, Baroness Wilcox, challenged UK firms to make more use of the ‘green channel’ that helps speed up the patent process for innovative eco-friendly ideas and gives a real boost to their businesses.

“ Protecting your intellectual property and maximising its economic potential, makes a real impact especially for small companies which are the lifeblood of the UK economy.”

Read the full article here  However, once you have your ideas, you’ll need help in marketing them.  The National Centre for Micro Businesses can assist in this.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Invent or Die

There was a fascinating article in The Times which caught my eye.  (Camilla Cavendish, 2/2/2012)  It highlighted the growing issue that for businesses to succeed they must be continually reinventing themselves.  This is the innovation economy: invent or die.  The world is going south, east and digital at an extraordinary speed.  Think of Nokia in 2003 – where is it now?

As an ex teacher of all things technological I lament at the news that we western citizens are not putting in the hours necessary to take the science, technology, engineering or maths (STEM) courses, whilst China and India have many more students taking these subjects then we (in the UK) have students in total.

To compete in the global market as a small business you need all the help you can get.  At The National Centre for Micro Business help is at hand.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

50 Ideas on using Twitter for Business

Twitter, LinkedIn and Facebook are all social media products that didn’t exist a few years ago. Business was simple then, marketing media was straight forward, understood and had been like that for years.

New marketing required
Stormy skies ahead for all of us

The digital age has changed all that, digital natives ‘shop’ in a whole new way, and if your products are not in the windows that they look at, sales will suffer …

Came across this article: ’50 ideas on using Twitter for business’ by Chris Brogan which gets straight to the point as to why using these new media products are so important to sales as businesses grow and develop.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

What you need to know about Hashtags

Came across this fab article on Hashtags in Entrepreneur online magazine.  It’s really worth looking at.  If you would like to find out more about how to use twitter in your business or how the web can help your business …

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Social Media Strategy

Whatever your business, you need to start thinking about social media and capitalising on it as a force for benefiting your business sales.

Watch this short video if you have any doubts …

Using The Centre for Micro Businesses  and our business links and mentors, we can help form a strategy that will work for you.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!
 

Marketing using U-Tube

Came across this on a LinkedIn feed … Is this the best start up Video Ever?

Well worth taking the time to analyse this, and if you start to look behind the comedic approach there is some serious marketing going on.  Makes you wonder how this could be applied to your business?  Is it appropriate?

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Getting more from your Tweets

The average Twitter user only spends a very short time on the Twitter site each month, and therefore each tweet you make only has a half life of a mere 2.8 hours.  So, with the estimated  1 billion tweets per week – how can you make your postings stand out from the rest?  As a Twitter user, you must remember to stick to the 140 character limit – a short sentence!

Get more from your tweets

Here are 5 tips to get the most out of your tweets:

  1. Get straight to the point.
  2. Tweet information that stands out amongst the hundreds of other tweets.
  3. Engage with your audience – ask and answer questions.
  4. Through your tweets, show your audience who your company is.
  5. Choose your words and hashtags (ie #MyCompanyPost) strategically.

Hashtags are one of the best ways to increase your reach and increase engagement on Twitter. While a single tweet on its own will only reach your direct network, and then the  people to which they retweet, hashtags on the other hand allow you to reach a much larger audience and one that may be searching for you. Remember you can use multiple hashtags in each tweet to convey your message to an even wider audience.

Golden Rule:

If you tweet information that is relevant, interesting, and helpful, it will increase your chances of attracting relevant, interesting, and helpful comments and therefore get you noticed.

Happy Tweeting!

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Generation 1992? What about the rest of us ..

European Commission reaches out to young people with a creativity competition on the single market

I read with interest that the European Commission is targeting people born in the year 1992, who will be 20 this year.  It is 20 years ago that the single market of free movement of people, goods, services and capital between the 27 counties began. They are holding a competition for an original essay, video, photograph, cartoon or smart phone application in one of four categories: education and citizenship; jobs and entrepreneurship; culture and leisure and consumers and environment.

Sunset in the Turkish Islands

Michel Barnier, Commissioner for internal market and services, said: “In 1992, we had great hopes for the single market. Looking back, it has indeed helped citizens work anywhere they want, made trade easier and brought more jobs. However, 20 years on there is a feeling that progress towards a true single market has stalled. We need to relaunch the single market in order to give young adults born in 1992 renewed hope and greater opportunities. And we need this future generation to contribute to the development of our internal market policies for the next 20 years.”

Entries for the competition are to be submitted online and the most outstanding ones will be posted on social networking sites such as Facebook and Twitter. Prizes – including tablets, smartphones, cameras, MP3 players and travel passes – will be awarded on an ongoing basis from April to September. In addition, 4-week internships in the European Institutions as well as in international companies will be offered to winners for each category of the competition. Twenty winners will be invited to take part in the Single Market Week in October, where they will present their winning entries at the award ceremony on 15 October.

For more information goto www.generation1992.eu

What about us oldies?  We have seen massive changes during the last twenty years, and we are trying to keep up.  If you’re running a business and need help get in touch …

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!