Round the Island Race 2014

2011-11-02 09.41.39I was lucky enough to have the time to enter the Round the Island race on 21st June.  Along with 1500+ entries we started from Cowes and sailed around the Isle of Wight to finish back at Cowes some 11 hours later.  This year the weather gave us light winds, so the start proved tricky as the ebb tide was pushing many boats over the start line before the gun even had gone! After a successful beat to the Needles, we rounded before the tide changed, which gave us a good advantage in the light airs, once past St Catherines point the wind died completely, but luckily we had the tide with us and managed to drift on toward Bembridge Ledge, where the wind picked up and we again tacked up to the finish line.

photo 4

photo

 

To our great surprise, we crossed the line to win our division, came 4th in the group and 22nd overall.

Many thanks to the Island Sailing Club for organising the event – quite a task with so many competitors.

It just goes to show that with some perseverance anyone can achieve successful results – now get out and apply this to your business!  We all have the potential to be a winner, especially with the right help, and careful planning.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

99 Ways to kick start your organisation

At last a breath of wind
At last a breath of wind

So we are beginning to emerge from the recession, perhaps even a double (or more?) dip recession. It’s like being becalmed on a boat at sea. No wind, no current, no movement of any sort. What do you do? Well what you don’t do is look back, questioning over and over again how it could be that you are in this situation.  Evaluation of past successes and failures is one thing but a morbid revisiting of the past is quite another. It’s negative, it’s draining and worst of all it’s pointless.  So what do you do to kick start your organisation and get some forward momentum?

Jeremy Francis from Buy and Train has come up with his 99 tips. We hope some are new to you and above all we hope that some work for you!

99 ways to kick start your organisation in a recession

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Optimising Social Media

Online, the term ‘optimisation’ is most commonly used in the context of search engines and results are measured by your online ranking. When it comes to social media, however, optimisation needs to be viewed in a broader perspective.

Social media is first and foremost about relationships. Optimisation therefore in this context is the process of refining relationships to get better business results overall.

So to achieve the desired goals you need to understand how this process works, and what steps can you take to optimise the various social media channels that are most suited to your company.

In today’s context of social media, organisations can benefit from applying the concept of Gemba (see The Aberdeen Group’s Chief Procurement Officer (CPO) Summit ).   Social channels are places where you can interact directly with your customers and thus it is the place where you must create the greatest value applying the Japanese concept of “Gemba”—the place where value is created and where an organisation interacts directly with the customer.

Business is not all plain sailing
Business is not all plain sailing

There are new social media channels emerging every day.

Here are the current top 5 with a few tips from http://www.business2community.com/b2b-marketing/

  1. LinkedIn: Is the one social channel that has stood the test of time. Create value for your LinkedIn connections by (a) Creating a meaningful and relevant About page—don’t copy and paste from your website! (b) Share links that you know your target audience will find interesting—don’t share useless information. (c) Create a group where you can host topical discussions and ask and answer questions.
  2. Facebook: Optimising your company’s Facebook page so that it can be found in relevant categories and encouraging “check-in” will help you find users you actually want to connect with and who see value in connecting with you.
  3. Twitter: Is still not convincing medium Business 2 Business relationships, however,  the fact is that this channel is growing very rapidly. These useful tips from Search Engine Watch about how to optimize your Twitter profile.
  4. Google+: As your content gets found by searchers, your profile gets more visibility. In addition, individuals and organizations that interact with you and recognise you as a thought leader and credible author will give you those valuable clicks that you need.
  5. SlideShare: Most of us create slide as a part of our working day, mostly these are purely for internal consumption but when we create something that can add incredible value for our customers, we need to share it. SlideShare is a great medium for doing that.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!

Mentor Training

I recently attended a half day enterprise mentor training course organised by The Centre for Micro Business, and provided by Get Mentoring.

What a fantastic afternoon!  It was spent with like minded people who wanted to use their

Elsa Caleb instructing on a Get Mentoring course
Get Mentoring in Action

wide and lengthy experiences in running a businesses to give something back to new businesses as they start out.

The course taught us about the rewards in mentoring, both for the mentee and the mentor.

Backed by the SFEDI group quality assurance, the training is run by entrepreneurs for entrepreneurs.

 

We learned that mentoring is not about:

Handing in Completed Evaluation Forms
Finishing the day with essential registration paperwork
  • Acting like a parent
  • Acting as a counsellor
  • An excuse for the mentee to moan
  • Being the mentee’s friend
  • Dispensing discipline
  • Being a God

But that good enterprise mentoring was:

  • A one-to-one relationship over a period of time, providing support, guidance and practical help
  • A process of sharing personal skills, experience and knowledge
  • A means of enabling less experienced mentee’s to gain the necessary skills, knowledge and confidence to perform at the highest level
  • An opportunity to gain impartial, non-judgemental guidance and support
  • A two way process though which BOTH parties derive satifaction from progress and success
So if you have the key skill’s of listening, questioning and action planning, have the experience of running successful businesses look out for the next courses in your area – time well spent.

If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills,  then make contact – drop me a line  – A little help can go a long way!