Yes it is possible to develop a marketing plan in 1 day. Working with The National Centre for Micro Business we have developed a 7 step plan …
Step 1 – Understand your market and competition
Step 2 – Understand your customer
Step 3 – Pick a niche
Step 4 – Develop your marketing message
Step 5 – Determine your marketing media
Step 6 – Set sales and marketing goals
Goals are critical to your success. A ‘wish’ is a goal that hasn’t been written down.If you haven’t written down your goals, you’re still just wishing for success. When creating your goals use the smart formula. Ensure that your goals are:
Your goals should include financial details, such as annual sales revenue, gross profit, sales per salesperson, and so on. Your goals should also include non-financial elements such as units sold, contracts signed, clients acquired, and articles published.
Step 7 – Develop your marketing budget
General Hints and tips – for more help contact The National Centre for Micro Business
- Market research will form a major part of your business and marketing plans, so keep your research to refer back to when you are developing your plans in the future.
- Make time to do your research properly. It’s one of the most important things you will need to do, and getting the right information now will help avoid problems later.
- Be realistic with your research findings, and be sensible with your assumptions and market predictions.
- Be careful when asking friends or family for their input as potential customers; they may want to encourage or discourage you unduly, so might offer biased views.
- If you use a market research agency, ensure that they are members of a reputable trade association. The Market Research Society provides information about research agencies and consultants in its ‘Research Buyer’s Guide’. (www.rbg.org.uk). Consult this guide to find out about reputable and experienced agencies and consultants.
- Trade magazines or journals can provide useful market information so it may be worth taking out a subscription. If you’re just after a particular piece of information try your city or central library as it may keep back issues.
- Trade associations can also provide useful research and statistics although you will usually need to be a member.
- Several national newspapers have dedicated supplements for particular industries on a specific day each week.
- Before you spend any money check your local central library as it will often have access to a wealth of business information. (Ask a librarian).
- If you’re doing a questionnaire, limit the number of questions – as too many questions may affect the response rate. Ensure that the meaning of the questions is easily understood.
- If postal questionnaires are used, it is a good idea to give the respondent an incentive to return it – for example, a prize draw or a chance to influence product design. A return rate of 10% of the questionnaires mailed is good.
If you want to stimulate new business, get better ratings with search engines, improve your search engine optimisation skills, then make contact – drop me a line – A little help can go a long way!