I came across this amazing fact whilst surfing the net, that 4 out of 5 (80%) of people determine whether to keep reading about your products or services on the basis of your website headline.
Now with that in mind your website headline becomes THE MOST important part of your page. No confusing double talk, clever ‘click through’ links – just capture your readers attention.
Charlie Cook in his how-to guides outlines three typical mistakes we all make:
- If you’re not a household company brand name, frankly most of us are not interested in knowing what you call yourself. Move branding to the side and make room for a more creative headline.
- Don’t bother with a ‘welcome to my site’ first line – you don’t see this in the printed media?
- Avoid vague lengthy sentences containing business speak – who cares? Use language we can all relate to and understand, widening the net for potential customers.
We all unconsciously, so I am led to understand, look at web sites in the same way we read magazines ads – scanning to see if it is something we want.
Headlines therefore should:
Headlines should NOT:
- Be Vague
- Lack drive
- Be BORING
Now start surfing and see how many sites follow these simple guidelines – great sport.
Drop me a line and we can discuss how we can help get your web presence working for your business.