Marketing on a 900 million strong social network can give your business a good head start, but here are some tips to give you that little edge to broaden your reach and increase engagement.
To expand your Facebook reach you need to understand how Facebook determines your posted content value. It uses a simple algorithm based on three factors: affinity, weight and time. These are then multiplied together to determine your content value.
Affinity is based on how often fans visit and engage with your site. Weight (or popularity) is determined by the type and quantity of engagement (likes, comments etc). Time decays as your content ages, and become less relevant.
Understanding this algorithm is the first step to improving your Facebook engagement.
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