Any social media strategy you design must help you achieve your business goals. This makes the assumption you have clear business goals in the first place, which in the case of small businesses might not be as high priority as keeping the work coming in … However, putting this aside, here are 3 simple business goals (there are many more) that relate to social media and which will apply to most small businesses, as you read them give yourself a current score from 1 to 5 where 1 is the most important and 5 the least.
- Increase online presence
- Attract more traffic to your website
- Grow online sales
Add up your scores at the end – if you scored more than 7 you need to pay more attention to using social media as a marketing tool in your business …
Drop me a line and we can discuss how we can help get your web presence working for your business.